Marketing

The Intero Brand: a solid foundation for building your business

The Intero brand is rooted in the experiences of our founders and reflects our desire to build a real estate company that is truly different, one that puts people first and embraces innovation and entrepreneurship. It’s at the heart of everything we do.

Our brand is much more than colors, type and design formats. It’s the product of many different elements that come together to create an overall impression of our company – from our daily interaction with clients to how we represent the Intero brand in our advertising. Our brand image is how people thing, feel, and respond when they hear Intero.

Having a well defined brand is essential to the health and growth of the Intero brand. This enables you to demand premium pricing for our products and services, helps you to attract new clients, agents and employees, and makes it possible for you to enter and expand into new markets.

As an Intero master franchisor, you will get all the tools you need to leverage to power of the Intero brand to build your business:

• A marketing transition checklist
• Identity standard guidelines
• Office branding print campaigns – templates & how to’s
• Office property listing print advertisements – templates
• Agent print advertisements – templates
• Listing or Buyers package marketing slicks
• Online stores for Intero branded print products, gear and promotional items
• A process to associate with local vendors and online stores for Intero branded office products
• Region wide public relation affiliates
• Print affiliates LP –Luxury Properties Magazine & Property Report

Intero’s e-marketing strategy: embrace social media

Real estate has changed more in the last three years than it has in the last twenty-five. The Internet has forced us to change the way we approach the consumer or we risk losing out.

You need a strategy. Intero has one for you.

We have taken steps over the last three years to evaluate the situation, try new things and refine our approach. A few years ago we came to realize that our consumer of the future was already here today – and took steps to meet that challenge.

We syndicate our listings to numerous domestic and international websites creating a major footprint online. As an Intero franchisee your listings will automatically become part of this syndication process.

Our strategy now includes our own information channels, blogs and active participation on social media networks such as Facebook, Twitter, YouTube. Intero provides systems and education helping our master franchisors integrate these strategies into their day-to-day business.

We are excited to share with you how to create lead conversions, as well as use these channels.

Online marketing systems we provide:

• Search engine marketing (SEM) techniques
• Internet Lead Management Department (ILM) program
• International Listing Syndication
• Online affiliates: LuxuryRealEstate.com, PropGoLuxury.com, PropGo.com, Trulia.com, Zillow.com, etc.
• Blog channels
• Social media training
• Coaching on digital marketing